Comunithera

Comunithera is a brand dedicated to welcoming, supporting, and empowering women through therapies and consulting that integrate mental, personal, and professional development. More than a service space, the brand positions itself as a community focused on transformation and reconnection. The project included strategic development of the brand platform and the creation of a complete visual identity system designed to balance emotional warmth and professional credibility. The symbol is composed of three keys forming feminine silhouettes, representing the brand’s core pillars and the idea of access, guidance, and transformation. A customized humanist serif typeface combines regular and italic styles to express unity and flow, while a palette of purples and lilacs paired with black and white conveys softness, spirituality, and sophistication. Original illustrations were also developed to expand the visual language and strengthen emotional connection across brand touchpoints.

Concept

PT_

As chaves — ou chavetas — é o elemento que dá origem ao símbolo e orienta todo o desdobramento visual da marca. Na escrita, elas indicam a reunião de ideias relacionadas, agrupando conteúdos que pertencem a um mesmo tema.
Essa função gráfica traduz com precisão o propósito de Comunithera: conectar, reunir e fortalecer vínculos. Além disso, sua forma remete à letra “C”, inicial do nome da marca, reforçando identidade e coerência visual.
O conceito de união e colaboração foi o ponto de partida para criar um símbolo marcante e grafismos de apoio carregados de significados que definem a essência da marca.

EN_

The braces — or curly brackets — are the element that inspires the symbol and guides the entire visual development of the brand. In writing, they indicate the gathering of related ideas, grouping content that belongs to the same theme.
This graphic function precisely conveys Comunithera’s purpose: to connect, unite, and strengthen bonds. Additionally, their shape recalls the letter “C,” the brand’s initial, reinforcing both identity and visual coherence.
The concept of unity and collaboration served as the foundation for creating a memorable symbol and supporting graphic elements filled with meaning — defining the essence of the brand.